My Medusa is a Mykonos-based clothing, accessory and jewelry store with a youthful twist. It first opened in the summer of 2023.

Wishing to establish the shop’s unique character right from the start, while at the same time avoiding the over-the-top approach that many tourist-oriented businesses tend to go for when choosing their visual identity, I worked around the concept of simplicity.

The very simple design along with the gold-colored font allude to the simple-yet-elegant luxury of the store itself and of its products.