Logo design for a Mykonos-based e-shop that sells clothes and tourist souvenirs. The goal was to create a new take on the stereotypical Mykonian/Aegean islands imagery (windmills, sea and sun etc.). However, we did not want something that was too postmodern or overly minimal. The end result was a tailor-made, illustrative logo. It features a pop-art windmill with a small sun disk in its center and dancing sea waves at the forefront; vibrant shades of blue, yellow and white; plus the Mnemion typeface, which combines elements of the Ancient Greek epigraph style with a modern aesthetic (created by the designer George Triantafyllakos, also known as The Backpacker).

Photo Credits: Spyros Paloukis